Showreel Feature DesignRush
Directory, Marketplace, Award.

I didn't know DesignRush until they approached me.
Their team of expert designers had come across my work and liked what they saw. Hence they selected my showreel to be featured in a blog entry on "The best video designs of 2024". I feel honoured to be listed among creative agencies, typography labs and animators, creators and fellow artists.
So why this particular reel, some might ask? What makes it special?
Before going freelance, I have been working as a writer, director and creative producer in a marketing agency for six years. There, I have done quite some work in automotive, tech and healthcare.
I always set out to create my visuals with one goal in mind: to touch the audiences on an emotional level. To tell a story people can connect with, wether it is the freedom of driving down the 101, or portraying a patient’s way of living with an illness, whether it is a company image film, about portable devices, or the possibilities of a credit card - it always boils down to story and emotion. And the images will follow.
The same applies to my own showreel, and any audiovisual creation. The segments I am fond of the most in my reel are shooting on a frozen lake at the Swedish polar circle, and meeting Hollywood legend Tom Stern at his home in the south of France.
Feel free to jump to DesignRush to get inspired by video designs with engaging narratives, watch impeccable animations that bring stories to life and explore innovative and immersive video production techniques.
What do you look for in a show reel, and how does your's look?
PS: My reel was edited by myself, but polished by the wonderful and talented
Lynn Franzen, who is not only a great editor and friend, but also a talented photographer, very fast reader, and very good production assistant. You should hire her.